Calling in your creativity

I’m curious - what is your work? As I’m sitting down to write this week’s edition on creativity, I’m thinking about how varied our audience is in the types of roles you each hold within your work and also, because I’m lucky to know many of you personally, the splendid differences of your interests, what lights you up, and where each of you places unique value when it comes to dishing out your free time.

I’m thinking about this because I realize that not everyone may see themselves as a “creative”, and I’ll admit that part of my spiel today is to convince you that you indeed, ARE.

You see, among the musical geniuses, profound poets, and film visionaries of the world (and I know that some of you are these artists!), there is still an abundance of creativity that runs through each of our unique skill sets. Being a creative is not so much about what you do. It’s how you do it. And really, it’s all about unlocking your flow, so you can generate ideas and work in a way that feels natural and satisfying to you. 

Since I’m no stranger to the fact that some flavors of creativity get a lot more air time than others, let’s take a look at how wide the creativity net really spans. These are the 5 main types of creative thinking, according to a string of scholars and artists dedicated to this exploration.